Reviews are probably the reason for over 70% of my income in online business. However, everytime I come across a new review site, whatever the niche may be, I know that their conversions will never beat mine. And no, it is not my ego talking. Most of these review sites usually pay someone to write the reviews for them. Worse, neither the reviewer nor the webmaster have personally tried the product. The result? I guess you know what the result is but let me put it words.

Disadvantages of a fake review and advantages of an honest review.